by Kent Moon, President, The Addressers
A fulfillment house is a company specializing in fulfillment services, on behalf of a company or product owner. Fulfillment, in this case, refers to:
- Sending out a product to someone who has ordered it by phone, mail or online, which is called order fulfillment
- Sending out literature to someone who has requested it, usually as part of a lead generation campaign, which is called literature fulfillment
Fulfillment typically will refer to the services provided by a company that offers to store products or literature, receive the orders, package, and then ship the ordered or requested item to the end consumer.
A fulfillment company stores items such as products or literature until an order or request for the item comes in. Special storage facilities can be provided for perishable items requiring refrigeration, temperature sensitive items requiring air conditioning or heating, or typical warehousing protection from the elements.
Fulfillment services often charge a storage fee based on the product storage requirements.
Inventory ControlA fulfillment company will typically maintain inventory counts as goods are shipped, and provide those inventories to the client on a regular basis. Reporting systems can be customized depending on the client’s needs.